We empower product teams to uncover hidden opportunities and deliver customer value that fuels exponential business growth.
Ways we can work together
Discovery Training & Embedded Coaching for Teams
Using a Learn, Practice, Apply hands-on instruction approach, product teams build the necessary key habits to run quick, effective discovery cycles.
We guide your team step-by-step to implement repeatable discovery practices, automate research recruitment, conduct customer interviews, proactively evaluate risks and iteratively test assumptions.
Product Coaching
for Individuals
Perfect for ambitious product builders and leaders seeking dedicated 1:1 coaching with a trusted thought partner.
We will identify those thorny challenges and devise actionable strategies to overcome them.
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Product, Design, UXR Leaders
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Product Managers
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Product Designers
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UX Researchers
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Workshops & Sprints
We offer tailored workshops and sprint facilitation (on site or remote). Level up the skills of your entire team faster with hands-on practice and guidance from an expert in the field.
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Product Discovery & Lean UX
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Intro to Continuous Discovery
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Lean Product Management
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Objectives & Key Results
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Product Vision Sprint
Who we love working with
Software & Hardware | B2B & DTC
Startups
Early-stage teams seeking an accelerated path to product-market fit with minimal battle scars.
Product discovery is a mission critical skill for startups. We specialize in standing up lean product & research practices from the ground up.
Scaleups
Growth-stage companies seeking new ways to strengthen their market position or expand their product line.
Consistently adopting proven product management practices across your org is a must to deliver continuous value to customers and your business.
Your navigator to product-market fit & beyond
"Martha brings diverse perspectives to the table, enabling her to provide inspiring, experience-based coaching in product management."
Fatima Zaidi
Founder & CEO, Quill
"Martha’s expertise and methodology is exactly what was required to help us navigate this complex product discovery phase."
Peter Carrescia
Co-Founder, goConfirm
Martha has been the perfect partner to grow our product practice.
She's introduced frameworks and approaches that we've applied to our day-to-day that have improved our product discovery process and research. She has given me confidence that we have the right coaching in place to take my team to the next level.
Matt McFadyen
CTO, Formerly at Willful
About
We are not holier-than-thou consultants or a rigid one-size-fits all training company. Nope.
We create a lasting impact on product teams through a warm, approachable and flexible style of coaching. We believe meaningful results and transformative professional growth can be achieved while having fun along the way.
Meet Martha Malloy
Your Product Discovery Coach
Martha is a Toronto-based product coach, startup advisor, and angel investor who brings nearly two decades of cross-industry experience to the table. She has partnered with a wide range of technology-powered companies, from scrappy startups to Fortune 500 enterprises, helping them to positively impact the lives of their customers.
Drawing from her multidisciplinary background in product & industrial design, user research, product management, and marketing, Martha empowers product teams to proudly launch new products and features that are profitable and lovable.
Think we can help?
Book your discovery call here.
Or reach out at
martha@betsandjams.com