Your hands-on coaching partner from uncertainty to clarity to growth
Ways we can work together
For founders, product leaders, and the teams they lead
Embedded Product Coaching for Teams
Using a Learn, Practice, Apply approach, we get hands-on with your team to build the habits that stick.
From customer interviews to assumption testing to evidence-based decisions — we guide your team step-by-step until great product thinking becomes second nature.​​​
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Fractional Product Leadership
You don't need a full-time CPO just yet. But you do need someone in your corner who's done this before.
Martha embeds part-time with your team to fill that gap — bringing senior product thinking, strategic clarity, and hands-on coaching to the moments that matter most.​
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Training, Workshops & Sprints
We offer tailored workshops and sprint facilitation (on site or remote). Level up the skills of your entire team faster with hands-on practice and guidance from an expert in the field.
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Product Discovery & Lean UX
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Intro to Continuous Discovery
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Lean Product Management
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Objectives & Key Results
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Product Vision Sprint
Who we love working with
Startups & Scaleups | B2B & B2C
Startups
You're making high-stakes bets with limited time and runway.
We help early-stage teams build the product habits and customer insight needed to reach product-market fit faster and with fewer expensive wrong turns.
Scaleups
Growth creates complexity. What worked with one team rarely scales to five.
We help growth-stage companies build consistent, evidence-driven product practices across their teams — so they can keep delivering real value without losing momentum.
Your navigator to product-market fit & beyond
"Martha brings diverse perspectives to the table, enabling her to provide inspiring, experience-based coaching in product management."
Fatima Zaidi
Founder & CEO, Quill
"Martha’s expertise and methodology is exactly what was required to help us navigate this complex product discovery phase."
Peter Carrescia
Co-Founder, goConfirm
Originally, Martha was brought in to help evolve our product management team through training and coaching, but she brought so much more to the table.
She provided us with a completely different outlook on product strategy, discovery, and delivery, and assisted us with a cultural transformation in how to build products that solve specific, measurable problems that users love. Additionally, she is incredible to work with, straightforward, and direct. I cannot praise Martha enough for assisting us in our product development journey.
Sherwin Sim
CTO, Aetonix
About
We are not holier-than-thou consultants or a rigid one-size-fits-all training company. Nope.
We're the hands-on coaching partner that gets in the trenches with your team — helping you build the habits, evidence, and confidence to make smarter product bets. In a world moving faster than ever, we help teams slow down just enough to get it right.
Meet Martha Malloy
Coach. Advisor. Thought Partner.
All in on your success.
Martha is a Canada-based product coach, startup advisor, and angel investor with nearly two decades of experience helping technology companies build products people actually want. She's worked with everyone from scrappy early-stage startups to Fortune 500 enterprises — and she brings the same hands-on, evidence-driven approach to all of them.
Drawing from a multidisciplinary background in product management, design, research, and marketing, Martha helps teams cut through the noise, make smarter bets, and build products that are both profitable and genuinely loved by customers.
Ready to explore opportunities?
Book your discovery call here.
Or reach out at
martha@betsandjams.com